By looking at social media’s growing popularity, it is clear that people like social media and its activists just the way they are; this is important because, to keep everyone happy, nothing about the way social-media-enabled activists’ messages are spread can be changed. An analysis of global social media use concluded: “In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.” It is clear from these statistics that social media’s popularity is growing, and it can be reasonably concluded that, for such a large increase of users to happen, the majority of people like social media platforms the way that they are. If social media’s ability to afford any activist a space to share their message was viewed as a problem by users, it would be expected for global usership of social media to be declining. While it is true that social media enables any activist to spread their message to billions of people, it is important to realize that individuals on each social media platform chose for themselves what kind of content they receive. That meaning, individuals are capable of filtering what they want to receive from the social media platforms they frequent, and there is no need for intervention to either censor or promote various activism in any way.

 

          Another important factor supporting the stance that social media platforms are fine the way that they are comes in the form of the group phenomenon of social norms affecting users of various social media platforms. One academic study found that social norms are “important because they can constrain, release, or even promote the ideas of communities with specific characteristics in a social network.” Social norms such as treating users with respect, posting polite and inclusive language, and only sharing what is considered acceptable among the group along with many others contribute to social media platforms' continued ability to function well independent of outside censorship or promotion.